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CHARLOTTE, N.C. -- The Charlotte Bobcats finally have a simple Web address. For its first three years, the team used the domain name www.bobcatsbasketball.com because the rights to www.bobcats.com belonged to a bobcat breeder in Montana. Barbara Roe owns Bitterroot Bobcat and Lynx in Stevensville, Mont., and had the rights to the Web site name for 10 years. She says team officials began asking her in 2004 about buying the rights, but the early offer of a couple thousand dollars wasn't enough. Roe says they have agreed to pay about $50,000. Roe now uses the domain name "www.bobcatsmt.com . Charlotte Bobcats president Fred Whitfield says the team is glad to have the rights. The NBA team's new marketing campaign also includes the slogan "Elevate," new uniforms, and a new secondary logo. Copyright 2007 by The Associated Press |