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Everyone talks about aligning IT with business goals, but alignment is usually as far as it goes. IT and line of business remain largely separate, even if their aims are in sync. Promoters of enterprise mashups want to bring these camps closer, erasing some divisions by empowering otherwise nontechnical staff to develop their own applications.
But many IT pros are wary, and with good reason. Mashups continue the trend of innovation being led by consumers, not business. Google Gadgets, Yahoo Pipes, and countless other sites have turned the Web into an open platform. Millions of amateur developers are mixing Web services into new applications far more quickly than can be done within a service-oriented architecture, the closest enterprise equivalent.
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