|
TORONTO (AP) -- Shoppers Drug Mart Corp. CEO Jurgen Schreiber says the drugstore giant will rework its health and living department with organic product lines and launch a new VIP card in the first quarter. Schreiber told a Scotia Capital retail conference Tuesday that "driving penetration is absolutely a key factor for (Shoppers) for the next year." He added that while the health and living section of its stores include vitamins and food supplements, he believes the department is "not optimized." "We want to be playing in health in every aspect," he said. "We will launch a very significant range of organic products in the first quarter" of next year. The drug store chain also plans to unveil a line of premium chocolate products under the Le Chocolat label. The rollouts come as the company works to "capture the low end of the market" and boost the frequency of visits. During the first quarter, the company will launch a VIP card for "hardcore shoppers," Schreiber said. Shoppers Drug Mart found that customers who use its existing Optimum loyalty card spend 56 percent more at its stores than customers without the card.
|