In a filing with the Securities and Exchange Commission, the New York-based company did not disclose any terms of the offering, but indicated the maximum offering price could total $250 million. This figure was estimated solely to calculate the registration fee, the company said, and may change.

Upon completion of the offering, RHI Entertainment, formerly known as Hallmark Entertainment LLC, a unit of Hallmark Cards Inc., will become a holding company. Its sole asset will be RHI Entertainment Holdings II LLC.

RHI will contribute the proceeds of the offering to RHI Entertainment Holdings, which will use the money to repay debt and for general corporate purposes.

RHI develops, produces and distributes new made-for-television movies, miniseries and other television programming worldwide. RHI also owns the rights to roughly 1,000 titles of long-form television content, which it licenses to broadcast and cable networks around the world. The majority of the company's revenue comes from the licensing of programming. RHI customers include networks such as ABC, CBS, Lifetime and the USA Network.

For the six months ended June 30, the company reported a loss of $50.2 million, compared with a loss of $32.1 million in the first half of 2006. Revenue for the period was $30 million, down from $41 million in the first six months of 2006.

JPMorgan and Banc of America Securities LLC are listed as co-managers of the offering.

The company intends to list its shares on the Nasdaq Global Market under the symbol "RHIE."